Do you have a smartphone or a laptop 💻 and you are in business, are you a business owner or about to start one ❓ if yes , then this is specially for you! 😉

𝐒𝐓𝐎𝐏 𝐓𝐄𝐋𝐋𝐈𝐍𝐆 𝐘𝐎𝐔𝐑 𝐂𝐔𝐒𝐓𝐎𝐌𝐄𝐑𝐒 𝐓𝐎 𝐂𝐎𝐌𝐄 & 𝐁𝐔𝐘, 𝐓𝐇𝐄 𝐀𝐑𝐄 𝐓𝐈𝐑𝐄𝐃 𝐎𝐅 𝐇𝐄𝐀𝐑𝐈𝐍𝐆 𝐓𝐇𝐀𝐓🤔🤔 𝐋𝐄𝐀𝐑𝐍 𝐓𝐎 𝐔𝐒𝐄 𝐂𝐎𝐍𝐓𝐄𝐍𝐓 𝐌𝐀𝐑𝐊𝐄𝐓𝐈𝐍𝐆

Content is an organized thought, idea, experience or information published online which comes in the following formats

🔴𝐕𝐢𝐬𝐮𝐚𝐥

🔵𝐀𝐮𝐝𝐢𝐨

🟡𝐕𝐢𝐝𝐞𝐨𝐬

Content Marketing is a form of marketing that enables you to create & share online educative materials with the goal to directly or indirectly promote your business solution (brand) to penetrate the subconscious mind of your targeted audience (Market)

𝗪𝐡𝐚𝐭 𝐦𝐚𝐤𝐞𝐬 𝐲𝐨𝐮𝐫 𝐜𝐨𝐧𝐭𝐞𝐧𝐭𝐬 𝐞𝐧𝐠𝐚𝐠𝐢𝐧𝐠?

🔵Helpful
✅Relevant
✅Originality
✅Engaging

🟡Educative

✅Insightful
✅Compelling
✅Usefulness

🔴Entertaining

✅Easy to Share
✅Easy to Consume
🟣Storyline/Message

You must be #intentional with your content with a specific purpose & audience in mind to enable you to measure your expected results.
Meaning you need a 𝐰𝐞𝐥𝐥-𝐩𝐥𝐚𝐧𝐧𝐞𝐝 & 𝐜𝐚𝐫𝐞𝐟𝐮𝐥𝐥𝐲 designed with creativity & skillfulness to enable you to transfer your thoughts.

Do you know that In 1996 we have just 100,000 websites but today we have over 1 billion because majority now understand the power of 𝐂𝐎𝐍𝐓𝐄𝐍𝐓 𝐌𝐀𝐑𝐊𝐄𝐓𝐈𝐍𝐆🤔

📝𝐂𝐎𝐍𝐓𝐄𝐍𝐓 𝐈𝐒 𝐊𝐈𝐍𝐆

So my dear friend always ensure your content follow this steps below
👇👇👇👇

🔴𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭

🟢𝐀𝐭𝐭𝐫𝐚𝐜𝐭

🟡𝐒𝐞𝐥𝐥

As an entrepreneur content are not just created randomly and it’s not about writing anything that comes to your mind.

This is a planned strategy with a goal to bring your business to a certain expected results within a timeline.

𝐊𝐄𝐘 𝐀𝐑𝐄𝐀 𝐓𝐎 𝐇𝐀𝐕𝐄 𝐈𝐍 𝐌𝐈𝐍𝐃 𝗪𝐇𝐄𝐍 𝐂𝐑𝐄𝐀𝐓𝐈𝐍𝐆 𝐂𝐎𝐍𝐓𝐄𝐍𝐓

🟡𝐘𝐨𝐮𝐫 𝐆𝐨𝐚𝐥
🔵𝐘𝐨𝐮𝐫 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞

✅𝐘𝐨𝐮𝐫 𝐍𝐢𝐜𝐡𝐞
✅𝐘𝐨𝐮𝐫 𝐑𝐞𝐬𝐨𝐮𝐫𝐜𝐞𝐬

🟣𝐘𝐨𝐮𝐫 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫𝐬
🔴𝐘𝐨𝐮𝐫 𝐡𝐢𝐝𝐝𝐞𝐧 𝐂𝐚𝐥𝐥 𝐓𝐨 𝐀𝐜𝐭𝐢𝐨𝐧

As a business owner you must study your target market and master what strategy work best to penetrate their pain point with your value proposition (Product or Service)

To make your content marketing effective and efficient ensure you use the AIDA MODEL

Which is an acronym for

👉 AWARENESS: First impressions count and leave a lasting memory when a customer encounters your offer (brand) How do you reach customers? How do you promote your product or service? your brand campaign? What tools do you intend to use? which Messages are your passing through

(1) Captivating ads
(2) Personalized messaging
(3) Intelligent targeting

👉 INTEREST: How will you gain their interest? What is your content strategy? Social proof available to back up your reputation? How do you make this information available and where ? ie. on website, via videos, customer ratings.

👉 DESIRE : What makes your product or service desirable? How do your interact personally to make an emotional connection with your target 🎯 customers pain points (needs) Online chat? Immediate response to Twitter feed? Share tips and advice?

👉 ACTION : What are the call to actions and where do you place them? Is it easy for consumers to connect and where would they expect to find it? Think about which marketing channel/platform you are using and how to engage ie. across emails, website, landing pages, inbound phone calls etc.

RETENTION: What is the offer that will ensure continued loyalty? When is it appropriate to encourage this offline and online, and how should you do so?

In business you must be very intentional , creative and proactive with your customers data to enable you stay on track with your niche market trends in order to give you clear insight on how best to meet your customers pain point (needs) through your value proposition ( product/service)

From yours in success 🥰

©️Abraham Orukpe
Business Consultant/Coach

abrahamorukpe