June 2022 – Abraham Orukpe

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𝐇𝐎𝗪 𝐌𝐀𝐍𝐘 𝐒𝐓𝐑𝐄𝐀𝐌𝐒 𝐎𝐅 𝐈𝐍𝐂𝐎𝐌𝐄 𝐀𝐑𝐄 𝐘𝐎𝐔 𝐀𝗪𝐀𝐑𝐄 𝐎𝐅 𝐀𝐍𝐃 𝐇𝐎𝗪 𝐌𝐀𝐍𝐘 𝐃𝐎 𝐘𝐎𝐔 𝐇𝐀𝐕𝐄❓

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𝐇𝐎𝗪 𝐓𝐎 𝐔𝐒𝐄 𝐂𝐎𝐍𝐓𝐄𝐍𝐓 𝐌𝐀𝐑𝐊𝐄𝐓𝐈𝐍𝐆 𝐓𝐎 𝐈𝐌𝐏𝐑𝐎𝐕𝐄 𝐘𝐎𝐔𝐑 𝐒𝐀𝐋𝐄𝐒 & 𝐕𝐈𝐒𝐈𝐁𝐈𝐋𝐈𝐓𝐘!

June 10, 2022

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Contact us at the Consulting WP office nearest to you or submit a business inquiry online.

Abraham has a unique project-driven approach to business and coaching. Having him work with me has brought actual, measurable results through a personalized process. This one is definitely for the long run

Fii Stephen

Growth Strategist,

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Solution Offer

Strategic Marketing and Sales Training
Business Coaching and Consulting
Business Finance Management
Management Training for C-Suite Executives
Staff Performance Management
Corporate Training

YouTube Video UCBVDFyFOr3VhyZrVhODmjLg_vwGhLDoeC2c

As a business owner are you

TRANSACTIONAL-MINDED or TRANSFORMATIONAL-MINDED

These two approaches contrast sharply in mindset, strategy, and impact on both customer loyalty and business growth.

(1) FOCUS ON PROFIT VS FOCUS ON VALUE

✅ Transactional-Minded Business Owners:

They prioritize immediate revenue, often focusing on maximizing short-term profit through each sale. Their primary goal is to complete the transaction, close the deal, and move on to the next one.

✅ Transformational-Minded Business Owners:

These leaders are driven by value creation, aiming to meet or exceed customer expectations by addressing their specific pain points. For them, profit is a result of the value delivered rather than the primary objective. They see each transaction as a step towards building a meaningful relationship with the customer.

(2) APPROACH TO CUSTOMER PAIN POINTS

✅ Transactional-Minded Business Owners:

They may meet customer needs, but only to the extent required to complete the sale. Their solutions are often generic and minimally customized, focused on volume and efficiency rather than tailoring.

✅ Transformational-Minded Business Owners:

They actively seek to understand and address customer pain points. This involves engaging with the customer to understand their unique challenges and offering tailored solutions. They are willing to innovate, adapt, and even go the extra mile to fully resolve the customer’s issues.

I would like to clearly state that Embracing a transformational approach doesn’t mean ignoring profitability it means achieving it by aligning business goals with customer satisfaction and value. This focus can set the stage for a lasting competitive advantage, as customers increasingly prefer brands they trust and feel connected to.

From yours in success

©️Abraham Ofure Orukpe
𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐭/𝐂𝐨𝐚𝐜𝐡
#abrahamorukpe

As a business owner are you

TRANSACTIONAL-MINDED or TRANSFORMATIONAL-MINDED

These two approaches contrast sharply in mindset, strategy, and impact on both customer loyalty and business growth.

(1) FOCUS ON PROFIT VS FOCUS ON VALUE

✅ Transactional-Minded Business Owners:

They prioritize immediate revenue, often focusing on maximizing short-term profit through each sale. Their primary goal is to complete the transaction, close the deal, and move on to the next one.

✅ Transformational-Minded Business Owners:

These leaders are driven by value creation, aiming to meet or exceed customer expectations by addressing their specific pain points. For them, profit is a result of the value delivered rather than the primary objective. They see each transaction as a step towards building a meaningful relationship with the customer.

(2) APPROACH TO CUSTOMER PAIN POINTS

✅ Transactional-Minded Business Owners:

They may meet customer needs, but only to the extent required to complete the sale. Their solutions are often generic and minimally customized, focused on volume and efficiency rather than tailoring.

✅ Transformational-Minded Business Owners:

They actively seek to understand and address customer pain points. This involves engaging with the customer to understand their unique challenges and offering tailored solutions. They are willing to innovate, adapt, and even go the extra mile to fully resolve the customer’s issues.

I would like to clearly state that Embracing a transformational approach doesn’t mean ignoring profitability it means achieving it by aligning business goals with customer satisfaction and value. This focus can set the stage for a lasting competitive advantage, as customers increasingly prefer brands they trust and feel connected to.

From yours in success

©️Abraham Ofure Orukpe
𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐭/𝐂𝐨𝐚𝐜𝐡
#abrahamorukpe

Business Growth Strategy

YouTube Video UCBVDFyFOr3VhyZrVhODmjLg_vwGhLDoeC2c

MARKETING IS #NOT SALES! Marketing and Sales: The Two Engines of Business Growth.

YouTube Video UCBVDFyFOr3VhyZrVhODmjLg_nsjKUl-qNsg

WHAT IS FRIENDSHIP?

Sharing the same core values in friendship is essential for fostering a deep, authentic, and lasting connection. When friends align on fundamental beliefs and principles, it strengthens trust, understanding, and mutual respect, contributing significantly to personal growth and emotional well-being.

Keeping friends with the same core values creates a meaningful, supportive environment that nurtures growth, resilience, and long-term success. These relationships act as a foundation that keeps you grounded and empowered in achieving both personal and professional goals.

Keeping friends with the same core values offers several key benefits that resonate on both personal and professional levels, including:

1. Aligned Support System

Friends with shared values tend to understand and support your life goals and decisions. This alignment fosters a supportive network where each person contributes positively to the other’s journey, providing encouragement during challenges and celebrating achievements with genuine joy.

2. Enhanced Personal Growth

When you’re surrounded by people who share your values, growth happens naturally. They inspire you to be the best version of yourself, encourage positive behaviors, and offer constructive feedback. You’ll be less likely to engage in negative habits and more inclined to focus on self-improvement and shared ambitions.

(3) Reinforcement of Self-Identity

When surrounded by friends who share your values, you reinforce your own beliefs and sense of self. This strong foundation in your identity leads to a greater sense of purpose, self-assurance, and resilience in the face of external pressures.

(4) Strengthens Communication and Conflict Resolution

When core values align, communication becomes more effortless, as both friends share a common understanding and approach to life. Misunderstandings are less frequent, and even when conflicts arise, they can be resolved constructively since both parties prioritize similar principles, such as respect and empathy.

(5) Honest and Constructive Feedback

True friends are honest, even when the truth is hard to hear. They provide constructive feedback with care, helping you grow while respecting your feelings. They don’t flatter you unnecessarily but offer a balanced view that supports your best interests.

From yours in success

©️Abraham Ofure Orukpe
𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐭/𝐂𝐨𝐚𝐜𝐡
#abrahamorukpe

12 November 2024

YouTube Video UCBVDFyFOr3VhyZrVhODmjLg_hfHzyLInGEw

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