- June 10, 2022
- Posted by: admin
- Category: Business & Strategy
Do you have a smartphone or a laptop ๐ป and you are in business, are you a business owner or about to start one โ if yes , then this is specially for you! ๐
๐๐๐๐ ๐๐๐๐๐๐๐ ๐๐๐๐ ๐๐๐๐๐๐๐๐๐ ๐๐ ๐๐๐๐ & ๐๐๐, ๐๐๐ ๐๐๐ ๐๐๐๐๐ ๐๐ ๐๐๐๐๐๐๐ ๐๐๐๐๐ค๐ค ๐๐๐๐๐ ๐๐ ๐๐๐ ๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐๐๐
Content is an organized thought, idea, experience or information published online which comes in the following formats
๐ด๐๐ข๐ฌ๐ฎ๐๐ฅ
๐ต๐๐ฎ๐๐ข๐จ
๐ก๐๐ข๐๐๐จ๐ฌ
Content Marketing is a form of marketing that enables you to create & share online educative materials with the goal to directly or indirectly promote your business solution (brand) to penetrate the subconscious mind of your targeted audience (Market)
๐ช๐ก๐๐ญ ๐ฆ๐๐ค๐๐ฌ ๐ฒ๐จ๐ฎ๐ซ ๐๐จ๐ง๐ญ๐๐ง๐ญ๐ฌ ๐๐ง๐ ๐๐ ๐ข๐ง๐ ?
๐ตHelpful
โ
Relevant
โ
Originality
โ
Engaging
๐กEducative
โ
Insightful
โ
Compelling
โ
Usefulness
๐ดEntertaining
โ
Easy to Share
โ
Easy to Consume
๐ฃStoryline/Message
You must be #intentional with your content with a specific purpose & audience in mind to enable you to measure your expected results.
Meaning you need a ๐ฐ๐๐ฅ๐ฅ-๐ฉ๐ฅ๐๐ง๐ง๐๐ & ๐๐๐ซ๐๐๐ฎ๐ฅ๐ฅ๐ฒ designed with creativity & skillfulness to enable you to transfer your thoughts.
Do you know that In 1996 we have just 100,000 websites but today we have over 1 billion because majority now understand the power of ๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐๐๐๐ค
๐๐๐๐๐๐๐๐ ๐๐ ๐๐๐๐
So my dear friend always ensure your content follow this steps below
๐๐๐๐
๐ด๐๐ง๐ญ๐๐ซ๐๐๐ญ
๐ข๐๐ญ๐ญ๐ซ๐๐๐ญ
๐ก๐๐๐ฅ๐ฅ
As an entrepreneur content are not just created randomly and it’s not about writing anything that comes to your mind.
This is a planned strategy with a goal to bring your business to a certain expected results within a timeline.
๐๐๐ ๐๐๐๐ ๐๐ ๐๐๐๐ ๐๐ ๐๐๐๐ ๐ช๐๐๐ ๐๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐
๐ก๐๐จ๐ฎ๐ซ ๐๐จ๐๐ฅ
๐ต๐๐จ๐ฎ๐ซ ๐๐ฎ๐๐ข๐๐ง๐๐
โ
๐๐จ๐ฎ๐ซ ๐๐ข๐๐ก๐
โ
๐๐จ๐ฎ๐ซ ๐๐๐ฌ๐จ๐ฎ๐ซ๐๐๐ฌ
๐ฃ๐๐จ๐ฎ๐ซ ๐๐จ๐ฆ๐ฉ๐๐ญ๐ข๐ญ๐จ๐ซ๐ฌ
๐ด๐๐จ๐ฎ๐ซ ๐ก๐ข๐๐๐๐ง ๐๐๐ฅ๐ฅ ๐๐จ ๐๐๐ญ๐ข๐จ๐ง
As a business owner you must study your target market and master what strategy work best to penetrate their pain point with your value proposition (Product or Service)
To make your content marketing effective and efficient ensure you use the AIDA MODEL
Which is an acronym for
๐ AWARENESS: First impressions count and leave a lasting memory when a customer encounters your offer (brand) How do you reach customers? How do you promote your product or service? your brand campaign? What tools do you intend to use? which Messages are your passing through
(1) Captivating ads
(2) Personalized messaging
(3) Intelligent targeting
๐ INTEREST: How will you gain their interest? What is your content strategy? Social proof available to back up your reputation? How do you make this information available and where ? ie. on website, via videos, customer ratings.
๐ DESIRE : What makes your product or service desirable? How do your interact personally to make an emotional connection with your target ๐ฏ customers pain points (needs) Online chat? Immediate response to Twitter feed? Share tips and advice?
๐ ACTION : What are the call to actions and where do you place them? Is it easy for consumers to connect and where would they expect to find it? Think about which marketing channel/platform you are using and how to engage ie. across emails, website, landing pages, inbound phone calls etc.
RETENTION: What is the offer that will ensure continued loyalty? When is it appropriate to encourage this offline and online, and how should you do so?
In business you must be very intentional , creative and proactive with your customers data to enable you stay on track with your niche market trends in order to give you clear insight on how best to meet your customers pain point (needs) through your value proposition ( product/service)
From yours in success ๐ฅฐ
ยฉ๏ธAbraham Orukpe
Business Consultant/Coach